Creative Challenge

48-hours online team based competition for creatives WORLDWIDE

WIN A MACBOOK PRO AND A WACOM TABLET!

21 - 23 MAY 2021

Register now until May 20th!

REGISTRATION CLOSED!

Video

Discover all the international brands and choose your favourite!

Digital Gamification

Let your customers play with you

Teams
20
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Innovation Design

Bring the Community Together and Stay Active

Teams
29
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Employer Branding

Let your team speak for you

Teams
12
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Brand Activation

Ideas to unlock your potential

Teams
15
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Fan-Base Activation

Immersive experiences to connect with the brand

Teams
33
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Employee Engagement

Creative ideas for the new culture of working 

Teams
10
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Digital Customer Experience

Design that delights customers, drives value, and elevates the brand

Teams
24
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Brand Experience

TUC cracker: the perfect snack for consumption at home!

Teams
25
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Social Media

Social Media for Millennials and Gen Z

Teams
44
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Register to the challenge designed for Replyers. 

Challenge Journey

APRIL 12TH - MAY 20TH

REGISTRATION PHASE

Choose one of the categories proposed and form a team of 2 to 4 members. Find teammates on our Telegram channel!

MAY 21ST - MAY 23RD

CHALLENGE WEEKEND

We publish the brief of the category you registered for. You have 48 hours to develop your best creative concept and submit it.

FINAL PITCH

Final Pitches with 9 best projects

We'll email the finalists within the half of june. The agenda for the online final round will be arranged via email. 

Discover the jury

Innovation Design
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Fan-Base Activation
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Digital Customer Experience
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Replyer CTA modal box (editor only)

This category is reserved to Replyers only.

Access using your Reply credentials to view more and form your team.

Quotes from participants

"It was really great, well organised, was amazing to be part of the Reply exchange event and it shows you the extend of the company and how big it is."

CREATIVE PLAYER,

May 2019

"It was a really nice concept and I enjoyed working on it."

creative player,

May 2019

"The fact you get the chance to go to Milan and be part of the Reply xchange day was in itself a wonderful experience – as was seeing how big the Reply group is and various services it offers."

CREATIVE PLAYER,

MAY 2019

About

The Reply Creative Challenge is a 48-hours online team-based competition open to students and creatives from all over the world.

The aim: to answer a creative brief set by various international brands and judged by a jury of experts. Participants have to develop a creative concept for one of five categories proposed. 

The best nine teams are invited to pitch their idea at the Online Final Event.

 

Have a look at the winning idea of the 2020 edition and the 2019 one, created in collaboration with 5 international brands.

 

Register to the 2021 edition and choose among nine international brands! 

Meet the JUMP! Team

Number of people in jumpteam:

6

Niccolò Magnani

JUMP! Team Coach

https://tamtamy.reply.com/tamtamy/user/id-n.magnani.action

Tim Meiers

from Reply DE

https://tamtamy.reply.com/tamtamy/user/id-t.meiers.action

Francesco Milanesio

from Reply IT

https://tamtamy.reply.com/tamtamy/user/id-f.milanesio.action

Fabio Colacino

from Reply IT

https://tamtamy.reply.com/tamtamy/user/id-f.colacino.action

Emilù Chiello

from Reply IT

https://tamtamy.reply.com/tamtamy/user/id-e.chiello.action

Claire Birmingham

from Reply UK

https://tamtamy.reply.com/tamtamy/user/id-c.birmingham.action

Noha Nada

from Reply DE

ARCHIVE

Have a look here at the past editions of the Reply Creative Challenge, discover the winning ideas and read something about them. 

FAQ

Participants & registrations

Forming a team

Communications

Reply Challenges platform

Training

During the Reply Creative Challenge

Winners & prizes

JUMP! team & fair play

 

Terms&Conditions

Terms&Conditions for Replyers

 

Participants & registrations

1. Who can take part?

The Reply Creative Challenge is an online competition open to creatives aged 18 years + (on 21st May), from all over the world.

There are two challenges: one for Replyers and one for non-Replyer professionals and students. 

 

2. Can I create a mixed team of Replyers and non-Replyers for this challenge?

No. There are two separate challenges, so this is not possible. 

 

3. Im a Replyer, to which challenge should I register?

You can have a look at the challenge designed for you here

 

4. If I register on the platform, am I registered for the competition?

No, in order to play you need to choose a category to compete in, then join a team or create your own by 20th May.

By registering on the platform, you’ll get updates on upcoming online challenges.

 

5. Which are the categories of the Creative Challenge?

The nine categories of the Challenge are:

 

 

6. When do I have to register for the challenge?

You can register from 12th April 2021, 11:00 AM (CEST) to 20th May 2021, 11:59 PM (CEST).

 

7. Is there a registration fee?

No, this challenge is free.

 

9. I’ve registered, but I have no teammates. What can I do?

Once you’ve registered, you can join a team or form one yourself. Be sure to be in a team formed by at least 2 people by 20th May.

 

10. Once registered, can I change my details?

To update your details at any time, log into your profile and click “Edit profile”, or follow this link.

 

11. How do I cancel my registration?

Please send your cancellation request to challenges@reply.com.

 

12. Is it an online-only competition?

Yes.

Forming a Team

1. How can I form my team?

To form your team, log in to the Reply Challenges platform, click “Team up” and select “Create new team”. Once you’ve formed a team, you’ll see it when you log in to the platform. You can also choose a team name and invite your friends. Just enter their email addresses and send the invitation. Remember, if you’re a Replyer, you can only ask other Replyers to join your team.

 

2. How many people can be in a team?

Your team can have 2 - 4 people. The more people you have, the more chances you have to solve the problems.

You can’t play alone! Be sure to be in a team formed by at least 2 people by 20th May. You can also find your teammates in our Find your Teammate Telegram Group

 

3. I don’t want to form a team, what can I do?

No problem. You have until 11:59 PM CEST on 20th May to join someone else’s team. 

You can also find your teammates in our Find your Teammate Telegram Group

 

4. Can I change who’s on my team before the challenge day?

No, but you are free to leave your current team. They won’t receive any notification, so remember to tell them.

 

Communications

1. How will we get updates about the Reply Creative Challenge?

You’ll get some mails before and after the challenge, so check your mailbox regularly. You can always message the Reply JUMP! team during the challenge, via chat, if you have questions.

 

2. Which language(s) do I need to speak?

All communications are in English. However you and your teammates can speak whatever language(s) you like! ☺

 

Reply Challenges platform

1. What browsers can I use?

The platform supports the latest versions of Chrome, Explorer, Firefox, Microsoft Edge and Safari. If you’re not sure what version you are using, you can check it here.

 

2. Something is wrong with the platform. What should I do?

Try reloading the page, then try clearing your cache and cookies. If you’re still having problems, message the Reply Keen Minds on chat or email challenges@reply.com.

 

Training

1. Can we train for the Reply Creative Challenge?

In the Archive section you can have a look at the past editions of the Reply Creative Challenge, discover the winning ideas and read something about them.

 

During the Reply Creative Challenge

1. When will you publish the briefs?

The brief (for each category) will be published on the platform starting from 04:30 PM (CEST) on 21st May, 2021, except if there is an extension, which would be announced via the platform.

 

Each brief will detail all the information necessary to produce the related Project, such as:

• technical requirements (e.g., format, maximum file size, etc.),

• images, graphic elements and Trademarks to be included

• evaluation criteria

 

2. How much time does each team have to submit the Project?

Teams have 48 hours to submit a Project, from 4:30 PM CEST on 21st May to 4.30 PM CEST on 23rd May.

The teams will be able to submit their Project as many times and they wish, but only the last submission will be evaluated.

 

3. What if we have a question?

You can message the Reply JUMP! Team, via chat.

 

Winners & prizes

1. Who wins?

At the end of the challenge, each Project, after verification of validity requirements, will be qualitatively evaluated by the Panel within 15th June, 2021.

The Panel, at incontestable discretion, will select one Project for each category and the team who submitted the Project will be one of the nine finalists.

The nine confirmed finalist teams will receive, by e-mail, the instructions to access the Online Final Event and the related program.

Reply will proceed to invite the finalists at the Online Final Event that, except in case of force majeure, will take place on 1st July, 2021.

 

2. How the Online Final Event work?

During the Online Final Event the nine finalist teams will have 10 minutes each to present their Project to the audience that will include the Panel, plus 5 minutes of Q&A, if needed.

The Panel will evaluate again the Projects that have reached the final together with the quality of the presentation by the Team. The Team will have the possibility to explain the creative idea, how it has been developed and to expose any useful information, respecting the 10 minutes time limit.

After all the presentations, at the incontestable discretion of the Panel, within the end of the event, Reply will communicate the BEST selected Project among the finalists.

 

3. Which are the prizes?

Each member of the winning team will win a MacBook Pro and a Wacom graphic tablet.

 

4. When will you be awarded the prizes?

We’ll send the winners details on how to claim their prizes.

 

JUMP! team & Fair Play

1. Who are the JUMP! team?

The JUMP! team wrote the briefs and are responsible for enforcing all challenge rules. They’ll review the Projects from teams and award prizes. They may exclude any participants or teams at any time for breaching competition rules.

 

2. What do we do if someone’s cheating or behaving badly?

We want to make training sessions and the challenge fair for everyone. So never stop others from taking part – for instance, by overloading the challenge platform, or sending files containing malware, viruses or other code intended to interrupt, destroy or limit the operation of platform, software, hardware or telecoms equipment. This will result in instant disqualification. If you’ve spotted any cheating or unfair behaviour, email challenges@reply.com.
 

Traffic is monitored by Reply. Do not disturb or distract members from other teams. You’re not allowed to receive any external help or support.

RULES

Registrations, participants & teams

Challenge Platform

Categories

Submissions

Final Event

Deliverables

Requests for clarification and communication in the team

Prizes

Replyers Edition

Fair play

Intellectual Property

 

Terms&Conditions

Registrations, participants & teams

Registrations are open until 20th May 2021 at 11.59 PM CEST.

This is an online challenge for players aged 18 or over, the day of the Challenge. 
Participants must be in a team. Teams can have two, three or four people, but this can’t change once the registrations are closed.

Participants can’t play alone! Teams must be formed by at least 2 people.


During the registration phase you have to choose one of the challenge categories, create a team or ask to join an existing one. You can team up or change your team between 12th April, 2021 and 20th May, 2021 – 11:59 PM CEST. Enrolment after this deadline won’t be accepted, except if there’s an extension, which would be announced via platform.

 

Challenge Platform

Your team will submit the idea, according to the format specified in the brief, through Reply’s challenge platform.

 

Categories

The nine categories of the Reply Creative Challenge are:

 


The brief will be in English and will be published on the platform starting from 4:30 PM CEST on 21st May, 2021.
The brief will detail all the information necessary to produce the related Project, including technical features (e.g., format, maximum file size, etc.) and the evaluation criteria.

 

Submissions

Your project must be submitted within 23rd May, 2021 – 4:30 PM CEST, after which the platform will no longer accept any uploads. For the whole duration of the challenge it will be possible to send a request to the Reply Jump! Team through the chat feature offered by the platform in case of doubts, questions or need of support.


By 15th June 2021 the Jury members will select the nine finalists

Each team that has reached the final will be informed by email and will receive all the details about the Online Final Event.

 

Online Final Event

 

The Online Final Event will take place on 1st July, 2021, except in case of force majeure.

The nine confirmed finalist teams will receive, by e-mail, the instructions to access the Online Final Event and the related program.

 

During the Online Final Event the nine teams that have reached the final will have 10 minutes each to present their Project to the audience that will include the Panel, plus 5 minutes of final Q&A, if needed.

The Panel will evaluate again the Project that have reached the final together with the quality of the presentation by the Team that will have the possibility to explain the creative idea, how it has been developed and to expose any useful information, respecting the 10 minutes time limit.

 

After all the presentations, at the incontestable discretion of the Panel, within the end of the event, Reply will communicate the BEST selected Project among the finalists.

 

Deliverables

The brief, published on your team page the first day of the challenge (on 21st May), will contain all the details about the requirements, the format to use and the evaluation criteria the Jury members will take into account. The Project and the material must be written in English.

Requests for clarification and communication in the team

You can ask for clarification to the Reply Jump! Team during the challenge via chat. Each member can chat with other team members via chat or hangouts.

Prizes

Each member of the winning team will win a MacBook Pro and a Wacom graphic tablet.

 

Replyers Edition

Replyers will take part to a separate Challenge, with one separate category. There will be a Replyers winning team.

Replyers can only ask other Replyers to join their team. Mixed teams with non-Replyers are not allowed.

Replyers Edition rules here.

 

Fair Play

We expect every team to have a positive attitude during the contest. No team should prevent other teams from taking part – for instance, by trying to overload the challenge platform, saturating the local Wi-Fi or interfering with devices of other Replyers. This will lead to disqualification. Similarly, do not try to disturb or distract members from other teams.

Intellectual Property

Your ideas belong to you and the overall rights are reserved. Reply will not be the owner of your projects, except for the winning team: each member of the team will win a MacBook Pro and a Wacom Tablet and Reply will become the owner of the winning idea, as stated in the Terms & Conditions.

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