Local Activation

 Proposed By  

Creative ideas to engage local audiences

Red Bull is a global brand of energy drinks. After introducing a completely new product category in 1987, its innovative spirit remains in the statement: “giving wings to people and ideas”.
The company energizes athletes, professionals, university students and travellers worldwide.

Local Activation is about engaging the target audience and building a positive perception of the brand on a local level. In this case, it aims to bring attention to 64Bars Live in Naples, in order to enhance Red Bull’s positioning in the music scenario and to give value to the host community. 

This is an opportunity to give wings to your creativity. Define ideas for local contents and activations through lyrics, stunts, visuals installations, meaningful projects on the territory. The goals are to drive awareness around Red Bull’s event and to leave a lasting legacy to Naples.

Creatives, students or experts in:

  • - Communication
  • - Marketing & Advertising
  • - Graphic Design & Creativity
  • - Art & Illustration
  • - Social Media Strategy

Registration phase: register now for this category and form a team of 2-4 members no later than May 26th at 23.59 CEST.  

Bring your friends and get gadgets with the referral program

Do you know there's also a University Students League? For each category the jury will assign points to the 10 best teams and these points will be collected by the University of the teams members. The University leaderboard will be published before the finals in Milan and the first in the ranking will win a cool branded Reply Arcade Game.

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