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Access with Reply credentialsCustomer Experience & Employee Engagement

Act, live and put in place the new CX Experience
UniCredit is a pan-European Commercial Bank. Our purpose is to empower communities to progress, delivering the best-in-class for all stakeholders, unlocking the potential of our clients and our people across Europe. In Italy we are one of the leading national providers of banking services, with strategic market positions in Retail, Private and Corporate Banking.
Why to pick this topic
Who is this challenge for
What's happening now
WHY PICK THIS TOPIC
A digital r-evolution, aimed to serve clients in the most efficient way, giving them the chance to get in touch with UniCredit in a seamless and consistent way from multiple touchpoints, including contact center, branches, website, or bank app.
Those capabilities in the workplace contribute to both EX, enabling employees to engage and serve customers via multiple channels - such as web, mobile, device, and more - and CX, allowing customers to experience a new way for getting in touch with the bank, thanks to the new activation process.
By choosing this category you'll have the opportunity to design and develop a creative communication strategy that recruits and engages employees to communicate and embed a new mindset: CX Program! How? Letting them act, live and put in place a new approach to customers.
WHO is this category for?
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- Communication
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- Marketing & Advertising
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- Creative Concepts
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- Experience Design
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- User Experience
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- Engagement and activation
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- Digital Marketing
Whats happening now?
Registration phase: register now for this category and form a team of 2-4 members no later than May 26th at 23.59 CEST.
Bring your friends and get gadgets with the referral program!
Do you know there's also a University Students League? For each category the jury will assign points to the 10 best teams and these points will be collected by the University of the teams members.
The University leaderboard will be published before the finals in Milan and the first in the ranking will win a cool branded Reply Arcade Game.
MEET The jury
Brief HEX color
Brief Order
Discover all the international brands of the 2022 edition
Culture and Employee Engagement

Brand Activation

Local Activation

Brand Experience

In-store Experience

MetaversE

Customer Experience

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