Customer Experience & Employee Engagement

 Proposed By  

Act, live and put in place the new CX Experience

UniCredit is a pan-European Commercial Bank. Our purpose is to empower communities to progress, delivering the best-in-class for all stakeholders, unlocking the potential of our clients and our people across Europe. In Italy we are one of the leading national providers of banking services, with strategic market positions in Retail, Private and Corporate Banking.

A digital r-evolution, aimed to serve clients in the most efficient way, giving them the chance to get in touch with UniCredit in a seamless and consistent way from multiple touchpoints, including contact center, branches, website, or bank app. 

Those capabilities in the workplace contribute to both EX, enabling employees to engage and serve customers via multiple channels - such as web, mobile, device, and more - and CX, allowing customers to experience a new way for getting in touch with the bank, thanks to the new activation process.

By choosing this category you'll have the opportunity to design and develop a creative communication strategy that recruits and engages employees to communicate and embed a new mindset: CX Program! How? Letting them act, live and put in place a new approach to customers.

  • - Communication


  • - Marketing & Advertising

  • - Creative Concepts

  • - Experience Design

  • - User Experience

  • - Engagement and activation

  • - Digital Marketing

Registration phase: register now for this category and form a team of 2-4 members no later than May 26th at 23.59 CEST.  

Bring your friends and get gadgets with the referral program

Do you know there's also a University Students League? For each category the jury will assign points to the 10 best teams and these points will be collected by the University of the teams members.

The University leaderboard will be published before the finals in Milan and the first in the ranking will win a cool branded Reply Arcade Game.

Brief HEX color


Brief Order

Discover all the international brands of the 2022 edition

Register to the challenge designed for Replyers. 

SustAinability in action
Powered by
Discover more

Register and team up for this category