Brand Experience
Build connections: boost Tierra awareness among Gen Z
Lavazza is one of the most important players on the global coffee scene. Founded in 1895 in Turin, the company has a long history of excellence, inventiveness and sustainability. It ensures a top-quality coffee experience in 140 countries, in respect for people and the environment. Lavazza is one of the most important players on the global coffee scene. Founded in 1895 in Turin, the company has a long history of excellence, inventiveness and sustainability. It ensures a top-quality coffee experience in 140 countries, in respect for people and the environment.
WHY PICK THIS TOPIC
Brand Experience is about interacting and creating a meaningful bond with the target audience. It is a whole dimension that combines both elements of user experience and brand identity, in order to make the brand relevant and memorable to the customers. In this case, to Gen Z.
This is an opportunity to unlock your potential. Think and design a creative brand experience to boost Tierra awareness and perception among Gen Z, by exploring new platforms, looking for the most recent trends, practicing divergent thinking. The goal is to build lasting connections.
WHO is this category for?
Passionates, students or experts in:
- - Communication
- - Marketing & Advertising
- - Graphic Design & Creativity
- - Art & Illustration
Whats happening now?
Registration phase: register now for this category and form a team of 2-4 members no later than May 26th at 23.59 CEST.
Bring your friends and get gadgets with the referral program!
Do you know there's also a University Students League? For each category the jury will assign points to the 10 best teams and these points will be collected by the University of the teams members. The University leaderboard will be published before the finals in Milan and the first in the ranking will win a cool branded Reply Arcade Game.
MEET The jury
Brief HEX color
Brief Order
Discover all the international brands of the 2022 edition
Customer Experience & Employee Engagement
Culture and Employee Engagement
Brand Activation
Local Activation
In-store Experience
MetaversE
Customer Experience
Register to the challenge designed for Replyers.