Brand Experience

 Proposed By  

Build connections: boost Tierra awareness among Gen Z

Lavazza is one of the most important players on the global coffee scene. Founded in 1895 in Turin, the company has a long history of excellence, inventiveness and sustainability. It ensures a top-quality coffee experience  in 140 countries, in respect for people and the environment. Lavazza is one of the most important players on the global coffee scene. Founded in 1895 in Turin, the company has a long history of excellence, inventiveness and sustainability. It ensures a top-quality coffee experience  in 140 countries, in respect for people and the environment.

Brand Experience is about interacting and creating a meaningful bond with the target audience. It is a whole dimension that combines both elements of user experience and brand identity, in order to make the brand relevant and memorable to the customers. In this case, to Gen Z.

This is an opportunity to unlock your potential. Think and design a creative brand experience to boost Tierra awareness and perception among Gen Z, by exploring new platforms, looking for the most recent trends, practicing divergent thinking. The goal is to build lasting connections.

Passionates, students or experts in:

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  • - Communication
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  • - Marketing & Advertising
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  • - Graphic Design & Creativity
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  • - Art & Illustration

Registration phase: register now for this category and form a team of 2-4 members no later than May 26th at 23.59 CEST.  

Bring your friends and get gadgets with the referral program

Do you know there's also a University Students League? For each category the jury will assign points to the 10 best teams and these points will be collected by the University of the teams members. The University leaderboard will be published before the finals in Milan and the first in the ranking will win a cool branded Reply Arcade Game.

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