BRAND ACTIVATION

Proposed By Martini

Ideas that make the brand come alive

Martini is one of the most prestigious Italian brands in the world. Its legacy of craftsmanship and expertise make it an appreciate companion for several occasions, one above all the happy hour time, the most enjoyable moment to share with friends.
 

Activate a brand means to bring it to life through experiences that create an emotional bond with custumers. It's about generating awareness, increasing engagement and starting conversations with people.

Brand activations are a very crucial part of building a positive perception of a brand. This can be done through digital content, in-store retail marketing, sponsorships, experiential events and product samplings.

Win a MacBook Pro and Wacom tablet for each member of your team.

  • Passionate, Students or Experts in:
  •  
  • Communication

  • Marketing & Advertising

  • Graphic Design & Creativity

  • Art & Illustration

Registration phase
Explore the overview pages of each category, choose the one you prefer and form your team to play until May 21st.

On May 22nd you will download the brief and compete for the best ideas in the category you registered for.

Choose one category and form your team to play the Creative Challenge

Register to the challenge designed for Replyers.