In-store Experience

The in-store experience is about engaging people and building connections. It conveys brand values through meaningful actions in store, in order to raise awareness around the brand and motivate customers to purchase. It is a strategy that activates the brand.

This is an opportunity to explore new digital languages and engage people, by designing a retail strategy with distinguished visuals, experiences or phygital solutions in store. The goal is to create a groundbreaking way to resonate with wholesalers and installers and shape an ABBverse.

Creatives, students or experts in:

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• - Digital Communication
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• - Marketing & Advertising
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• - UX/UI Design
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• - Digital Product Design
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• - Graphic Design & Art Direction
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• - Innovation

Registration phase: register now for this category and form a team of 2-4 members no later than May 26th at 23.59 CEST.  

Bring your friends and get gadgets with the referral program! 

Do you know there's also a University Students League? For each category the jury will assign points to the 10 best teams and these points will be collected by the University of the teams members. The University leaderboard will be published before the finals in Milan and the first in the ranking will win a cool branded Reply Arcade Game.