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Activate ABB. Create a phygital experience for the wholesale stores.
brief.in-store-experience-2022.intro
Why to pick this topic
Who is this challenge for
What's happening now
WHY PICK THIS TOPIC
The in-store experience is about engaging people and building connections. It conveys brand values through meaningful actions in store, in order to raise awareness around the brand and motivate customers to purchase. It is a strategy that activates the brand.
This is an opportunity to explore new digital languages and engage people, by designing a retail strategy with distinguished visuals, experiences or phygital solutions in store. The goal is to create a groundbreaking way to resonate with wholesalers and installers and shape an ABBverse.
WHO is this category for?
Creatives, students or experts in:
- - Digital Communication
- - Marketing & Advertising
- - UX/UI Design
- - Digital Product Design
- - Graphic Design & Art Direction
- - Innovation
Whats happening now?
Registration phase: register now for this category and form a team of 2-4 members no later than May 26th at 23.59 CEST.
Bring your friends and get gadgets with the referral program!
Do you know there's also a University Students League? For each category the jury will assign points to the 10 best teams and these points will be collected by the University of the teams members. The University leaderboard will be published before the finals in Milan and the first in the ranking will win a cool branded Reply Arcade Game.
MEET The jury
SIMONA CISLAGHI
https://www.linkedin.com/in/simona-cislaghi-16101920/
francesco milanesio
https://www.linkedin.com/in/francescomilanesio/
RICCARDO ALBERTAZZI
https://www.linkedin.com/in/riccardo-albertazzi-1a129319/
Brief HEX color
Brief Order
Discover all the international brands of the 2022 edition
Customer Experience & Employee Engagement

Culture and Employee Engagement

Brand Activation

Local Activation

Brand Experience

MetaversE

Customer Experience

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