Proposed By Msc Cruise

Attracting talent through design and creative thinking

MSC Cruises is the world’s largest privately-held global cruise line and the fourth overall. Since its inception in 2003, the Company grew by 800% and is today market leader across Europe, South America, South Africa and the Gulf. One of the things that makes MSC Cruises different and unique in the industry is that they are a family company with a great passion for the sea. MSC Cruises has a rich maritime heritage born from a long line of captains and ship owners who have been playing their part in the history of navigation and seamanship.

Employer Branding is about the promotion of a company by the people who work for it. Whether that be through word of mouth, online or to customers. It should be well thought through and ultimately become a strategic, sustainable way to encourage employees to share brand values and messages in an organic way whilst making their working lives better.

This is the opportunity to create a recruitment campaign, attracting new talent to MSC Cruises to fulfil the large recruitment numbers needed over the next few years, to match the speed of growth being experienced.

Win a MacBook Pro and Wacom tablet for each member of your team.

  • Passionate, Students or Experts in:
  • Art and Design

  • Graphic Design 

  • Graphic Communication

  • Illustration

  • Typography

Registration phase
Explore the overview pages of each category, choose the one you prefer and and form your team to play until May 21st.

On May 22th you will download the brief and compete for the best ideas in the category you registered for.

Choose one category and form your team to play the Creative Challenge

Register to the challenge designed for Replyers.