Proposed By   FCA

Creative solutions to drive prospects to dealers in the post-pandemic scenario

FCA designs, manufactures and sells vehicles worldwide. Its automotive brands include among others Alfa Romeo, Jeep, Fiat, Abarth, Fiat Professional.

Branded content is about finding new ways to connect with prospects, making an impact and conveying Brand values.

This is the chance to create new sales triggers for the post-pandemic era, to reassure buyers and drive them to dealers.

Win a MacBook Pro and Wacom tablet for each member of your team.

  • Passionate, Students or Experts in:
  • Advertising & Marketing

  • Design

Finalist team - the finalist team selected for this category is the LAVOR team, congrats!

The team will pitch an online final battle with their finalists on July 1st at 4pm CEST - follow us on social media to figure out the agenda. 

And the winner is...the Trecento11 Team! Congrats! Discover more about their idea here.

Brief HEX color


Brief Order


Discover the finalists of the 2022 edition

Register to the challenge designed for Replyers. 

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