Proposed By FCA

Creative solutions to drive prospects to dealers in the post-pandemic scenario

FCA designs, manufactures and sells vehicles worldwide. Its automotive brands include among others Alfa Romeo, Jeep, Fiat, Abarth, Fiat Professional.

Branded content is about finding new ways to connect with prospects, making an impact and conveying Brand values.

This is the chance to create new sales triggers for the post-pandemic era, to reassure buyers and drive them to dealers.

Win a MacBook Pro and Wacom tablet for each member of your team.

  • Passionate, Students or Experts in:
  • Advertising & Marketing

  • Design

Registration phase
Explore the overview pages of each category, choose the one you prefer and and form your team to play until May 21st.

On May 22th you will download the brief and compete for the best ideas in the category you registered for.

Choose one category and form your team to play the Creative Challenge

Register to the challenge designed for Replyers.