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Metaverse: Where creativity has no boundaries.

MAC Cosmetics, a leading global make-up brand, is here to launch you a great challenge: to bring make-up and beauty into the Metaverse in the most powerful and impactful way as possible.

The topic is so hot right now that we can’t miss the chance to add this new, amazing category to the Reply Creative challenge. Creativity is limitless in the Metaverse, so you can unleash your potential and propose the most insightful, engaging and innovative brand experiences.

Get ready to Glow!

- Communication

- Marketing & Advertising

- Gaming & Immersive Platform

- VR

- Avatar designer/creator

Registration phase: register now for this category and form a team of 2-4 members no later than May 26th at 23.59 CEST.  

Bring your friends and get gadgets with the referral program

Do you know there's also a University Students League? For each category the jury will assign points to the 10 best teams and these points will be collected by the University of the teams members. The University leaderboard will be published before the finals in Milan and the first in the ranking will win a cool branded Reply Arcade Game.

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Discover all the international brands of the 2022 edition

Register to the challenge designed for Replyers. 

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Register and team up for this category