Creative Challenge
48-hours online team based competition for creatives WORLDWIDE
REGISTRATION CLOSED!
Discover the finalists of the 2022 edition
Register to the challenge designed for Replyers.
Challenge Journey
REGISTRATION PHASE
19.04 - 26.05 AT 23.59 CEST
Choose one of the categories proposed and form a team of 2 to 4 members. Find teammates on our Telegram channel!
CHALLENGE WEEKEND
27-29 MAY
At 16.30 CEST we publish the brief of the category you registered for. You have 48 hours to develop your best creative concept and submit it.
FINALS IN MILAN AT REPLY XCHANGE
6 JULY
Final Pitches with 8 best projects
Well email the finalists within June 15th. The travel details and the agenda for the finals will be arranged via email.
Discover the jury
Previous editions: nine categories with international Brands
The task of the previous editions, 2019, 2020 and 2021 was to develop a creative concept for social, video, branding, customer experience and employer branding areas. Five finalists team have been seleted. Want more? Have a look at the Archive.
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This category is reserved to Replyers only.
Access using your Reply credentials to view more and form your team.
"It was really great, well organised, was amazing to be part of the Reply xchange event and it shows you the extend of the company and how big it is."
CREATIVE PLAYER,
May 2019
"I had fun coming up with ideas with my teammate. We were truly able to exercise our skills, more so, do them under time pressure. I appreciate most the learning opportunity we got from participating in this."
CHIARA L., creative player,
May 2021
"The fact you get the chance to go to Milan and be part of the Reply xchange day was in itself a wonderful experience – as was seeing how big the Reply group is and various services it offers."
LUKE S., CREATIVE PLAYER,
MAY 2019
Gallery
Previous on Reply Challenges
On 15th October 2021 the Cyber Security Challenge in Capture the Flag (CTF) mode took place online reaching thousands of participants.
Each team had to face 5 levels for each of the 5 categories offered with Cyber Security as main theme: Coding, Web, Miscellaneous, Crypto and Binary. This all happens in a time span 24 hours total.
Have a look at this edition's winners and download the best solutions.
The challenge took place from May 21st to 23rd; each team had 48 hours to develop a creative concept for one among nine creative areas.
Nine finalist teams, one for each category, were selected by an expert Jury panel and presented their projects during the online final event on July 1st 2021, prior to the announcement of the winning team.
These are the numbers we made:
+12.000 REGISTRATIONS
1900 registered TEAMS
80 different Countries
Re-watch the finals here!
The investment Challenge - in collaboration with Banca Generali, MIP Politecnico di Milano, CFA Society Italy, and Main Street Partners. took place between April 19th and May 18th with a first round of 2 weeks (April 19th - April 30th) from which a selection of 100 best traders compete on an online final round on May 14th - May 18th.
Lets crunch some numbers:
For the external edition we had +14.500 new registered to the platform!
from 91 Countries!
On 11th March 2021 Reply launched the third edition of the Code Challenge - Teen Edition, together with the Standard Edition. Teenagers from all over the world could use any programming language to face five algorithmic or logical problems in 4 hours.
During this edition we had:
22.000 REGISTRATIONS
3.124 TEAMS for the Standard Edition
1.923 TEAMS for the Teen Edition
+ 30.000 total SUBMISSIONS
On 11th March 2021 Reply launched the fourth edition of the Code Challenge - Standard Edition, in collaboration with INWIT.
Participants from all over the world could use any programming language to face one optimization problem during the 4 hours of the challenge.
During this edition we had:
22.000 REGISTRATIONS
3.124 TEAMS for the Standard Edition
1.923 TEAMS for the Teen Edition
+ 30.000 total SUBMISSIONS
This years problem was on the correct placement of 5G antennas in an urban environment, taking care of the constraints and expected results for a fully connected mesh into an urban “Manhattan grid"
On 9th October 2020 the Cyber Security Challenge in Capture the Flag (CTF) mode took place online reaching thousands of participants.
Each team had to face 5 levels for each of the 5 categories offered with Cyber Security as main theme: Coding, Web, Miscellaneous, Crypto and Binary. This all happens in a time span 24 hours total.
During this last edition we had:
+10.000 new REGISTRATIONS
160 different COUNTRIES
2380 registered TEAMS
9176 FLAGS submitted, of which 1283 scoring ones
The challenge took place from May 22nd to 24th; each team had 48 hours to develop a creative concept for social media: Instagram story-telling, branded content, brand activation, service design and employer branding areas.
Five finalist teams, one for each category, were selected by an expert panel and presented their projects during the online final event on July 1st 2020, prior to the announcement of the winning team.
These are the numbers we made:
6200 REGISTRATIONS
1093 registered TEAMS
522 Total PROJECTS SUBMITTED
The investment Challenge - in collaboration with Banca Generali and MIP (Politecnico di Milano School of Management) took place between March 30th and April24th with a first round of 2 weeks (March 30th - April 10th) from which a selection of 100 best traders compete on an online final round on April 24th.
We had 8488 registrations, 168.100 trades and 23,6 years as total time spent on BG SAXO. At the end of the challenge, 63% of players had more than 1M €!
These are the numbers we made:
8.500 Registrations
168.100 Trades
207.037 hours played
On 12th March 2020 Reply launched the second edition of the code challenge - teen together with the standard edition. Teenagers from all over the world could use any programming languages to face five algorithmic or logical problems.
This all happened in a time span 4 hours total.
Both editions made these numbers:
20.171 REGISTRATIONS
2.862 TEAMS for the Standard Edition
1.253 TEAMS for the Teen Edition
+ 21.000 total SUBMISSIONS
On 12th March 2020 Reply launched the fully digital challenge together with the teen edition. Participants from all over the world could use any programming languages to face one algorithmic or logical problem and send as many solutions they want. This all happened in a time span 4 hours total.
Both editions made these numbers:
20.171 REGISTRATIONS
2.862 TEAMS for the Standard Edition
1.253 TEAMS for the Teen Edition
+ 21.000 total SUBMISSIONS
On 11th October 2019 all registered teams took on the Cyber Security Challenge in Capture the Flag (CTF) mode.
Each team had to face 5 levels for each of the 5 categories offered with Cyber Security as main theme: Coding, Web, Miscellaneous, Crypto and Binary. This all happens in a time span 24 hours total.
During this last edition we had:
6699 new REGISTRATIONS
87 different COUNTRIES
1365 registered TEAMS
6466 FLAGS submitted, of which 1003 scoring ones
The challenge took place from May 10th to 12th; each team had 48 hours to develop a creative concept for social, video, branding, customer experience and employer branding areas.
Five finalist teams, one for each category, were selected by an expert panel and presented their projects during Reply Xchange 2019, prior to the announcement of the winning team.
These are the numbers we made:
3480 REGISTRATIONS
1581 PLAYERS
587 registered TEAMS
350 Total SUBMISSIONS
On 15th March 2019 Reply launched the challenge online together with the teen edition. Participants from all over the world could use any programming languages to face one algorithmic or logical problem and send as many solutions they want. This all happened in a time span 4 hours total.
Both editions made these numbers:
15000 REGISTRATIONS
1337 TEAMS for the Standard Edition
1522 TEAMS for the Teen Edition
21000 total SUBMISSIONS
On 15th March 2019 Reply launched the challenge online together with the standard edition. Teenagers from all over the world could use any programming languages to face five algorithmic or logical problems.
This all happened in a time span 4 hours total.
Both editions made these numbers:
15000 REGISTRATIONS
1337 TEAMS for the Standard Edition
1522 TEAMS for the Teen Edition
21000 total SUBMISSIONS
On 5th October 2018 all registered teams took on the Cyber Security Challenge in Capture the Flag (CTF) mode.
Each team had to face 5 levels for each of the 5 categories offered with Cyber Security as main theme: Coding, Web, Miscellaneous, Crypto and Binary. This all happened in a time span 24 hours total.
For this first edition, here is the participation response:
6260 new REGISTRATIONS
61 different COUNTRIES
697 registered TEAMS
7820 FLAGS submitted, of which 962 scoring ones
On 15th March 2018 a problem statement was released online and the teams, had to solve it. Each team could send more than one solution and use their favourite programming language.
This all happened in a time span 4 hours total.
These are the numbers we made:
7776 CODERS registered in the challenge
67 different COUNTRIES
1207 TEAMS
2328 SOLUTIONS submitted
About
The Reply Creative Challenge is a 48-hours online team-based competition open to students and creatives from all over the world.
The aim: to answer a creative brief set by various international brands and judged by a jury of experts. Participants have to develop a creative concept for one of eight categories proposed.
The best eight teams are invited as our guests in Milan on Jult 6th to pitch their idea during the Reply annual event, the Reply Xchange.
Sounds good?
Register to the 2022 edition and choose among eight international brands!
Get the chance to travel to Milan for our annual event, the Reply Xchange 2022, and present your idea in front of the Jury.
Meet the JUMP! Team
Number of people in jumpteam:
5
Niccolò Magnani
Triplesense IT
Craig
Avvio UK
Assunta
Bitmama IT
Sarah
Xister IT
Cristina
from Avvio IT
ARCHIVE
Have a look here at the past editions of the Reply Creative Challenge, discover the winning ideas and read something about them.
Gallery
FAQ
During the Reply Creative Challenge
1. Who can take part?
The Reply Creative Challenge is an online competition open to creatives aged 18 years + (on 27th May), from all over the world.
There are two challenges: one for Replyers and one for non-Replyer professionals and students.
2. Can I create a mixed team of Replyers and non-Replyers for this challenge?
No. There are two separate challenges, so this is not possible.
3. Im a Replyer, to which challenge should I register?
You can have a look at the challenge designed for you here.
4. If I register on the platform, am I registered for the competition?
No, in order to play you need to choose a category to compete in, then join a team or create your own by 26th May.
By registering on the platform, you’ll get updates on upcoming online challenges.
5. Which are the categories of the Creative Challenge?
The eight categories of the Challenge are:
6. When do I have to register for the challenge?
You can register from 19th April 2022 to 26th May 2022, 11:59 PM (CEST).
7. Is there a registration fee?
No, this challenge is free.
9. I’ve registered, but I have no teammates. What can I do?
Once you’ve registered, you can join a team or form one yourself. Be sure to be in a team formed by at least 2 people by 26th May.
10. Once registered, can I change my details?
To update your details at any time, log in to your profile and click “Edit profile”, or follow this link.
11. How do I cancel my registration?
Please send your cancellation request to challenges@reply.com.
12. Is it an online-only competition?
Yes.
1. How can I form my team?
To form your team, log in to the Reply Challenges platform, click “Team up” and select “Create new team”. Once you’ve formed a team, you’ll see it when you log in to the platform. You can also choose a team name and invite your friends. Just enter their email addresses and send the invitation. Remember, if you’re a Replyer, you can only ask other Replyers to join your team.
2. How many people can be in a team?
Your team can have 2 - 4 people. The more people you have, the more chances you have to solve the problems.
You can’t play alone! Be sure to be in a team formed by at least 2 people by 26th May. You can also find your teammates in our Find your Teammate Telegram Group.
3. I don’t want to form a team, what can I do?
No problem. You have until 11:59 PM CEST on 26th May to join someone else’s team.
You can also find your teammates in our Find your Teammate Telegram Group.
4. Can I change who’s on my team before the challenge day?
No, but you are free to leave your current team. They won’t receive any notification, so remember to tell them.
1. How will we get updates about the Reply Creative Challenge?
You’ll get some emails before and after the challenge, so check your mailbox regularly. You can always message the Reply JUMP! Team during the challenge, via chat, if you have questions.
2. Which language(s) do I need to speak?
All communications are in English. However, you and your teammates can speak whatever language(s) you like! ☺
1. What browsers can I use?
The platform supports the latest versions of Chrome, Explorer, Firefox, Microsoft Edge, and Safari. If you’re not sure what version you are using, you can check it here.
2. Something is wrong with the platform. What should I do?
Try reloading the page, then try clearing your cache and cookies. If you’re still having problems, message the Reply JUMP! Team on chat or email challenges@reply.com.
1. Can we train for the Reply Creative Challenge?
In the Archive section, you can have a look at the past editions of the Reply Creative Challenge, discover the winning ideas and read something about them.
1. When will you publish the briefs?
The brief (for each category) will be published on the platform starting from 04:30 PM (CEST) on 27th May 2022, except if there is an extension, which would be announced via the platform.
Each brief will detail all the information necessary to produce the related Project, such as:
• technical requirements (e.g., format, maximum file size, etc.),
• images, graphic elements, and Trademarks to be included
• evaluation criteria
2. How much time does each team have to submit the Project?
Teams have 48 hours to submit a Project, from 4:30 PM CEST on 27th May to 4.30 PM CEST on 29th May.
The teams will be able to submit their project as many times as they wish, but only the last submission will be evaluated.
3. What if we have a question?
You can message the Reply JUMP! Team, via chat.
1. Who wins?
At the end of the challenge, each Project, after verification of validity requirements, will be qualitatively evaluated by the Panel within 10th June.
The Panel, at incontestable discretion, will select one Project for each category and the team who submitted the Project will be one of the eight finalists.
The eight finalist teams will receive, by e-mail, the instructions to access the finals in Milan on July 6th, and all the travel details will be arranged with the organization team according to your needs.
2. How does the Online Final Event work?
During Finals in Milan (July 6th) the eight finalist teams will have 10 minutes each to present their Project to the audience that will include the Panel, plus 5 minutes of Q&A if needed.
The Panel will evaluate again the Projects together with the quality of the presentation by the Team. The Team will have the possibility to explain the creative idea, how it has been developed, and to expose any useful information, respecting the 10 minutes time limit.
After all the presentations, at the incontestable discretion of the Panel, by the end of the event, Reply will communicate the BEST selected Project among the finalists.
3. Which are the prizes?
Each member of the winning team will win a Mac Book Pro™ 16 (Chip M1 Pro - CPU 10-core, GPU 16-core, Neural Engine 16-core - 16GB unified memory and 552GB SSD storage) and a Wacom graphic tablet plus, a cool chance to meet Reply in Milan :)
4. When will you be awarded the prizes?
We’ll send the winners details on how to claim their prizes.
1. Whats the University Students League?
Starting from this year, you can win a prize for your university, too.
For each category of the Creative Challenge, the Jury will assign points to the 10 best teams and these points will be collected by the University of the team members.
The score that your team will get will be added to the University Leaderboard.
2. Whats the prize?
A cool Reply Arcade Game cabinet for the communal areas in your university or a financial donation to support an educational or research project.
3. How can I participate?
You just need to tell us the name of your university right after creating a team or joining an existing one.
4. What about teams from different universities?
The final score of your team will count for every person on the team: if in your team there will be students from different universities the points will be added to each of those.
5. Im not a student anymore, can I still take part in the Univerisity Students League?
Yes, you can, the University Students League is open to Alumni too. Right after creating your team, insert the name of the university where you studied and make it win.
5. Im a Replyer, can I take part in the Univerisity Students League?
No, you cant, but you can take part in the Referral Programme: the more friends you bring to register, the more you win.
1. How can I join the competition as Replyer?
Access the platform via your Tamtamy credentials and register for the internal brief.
2.Can I register for one of the eight categories with the international brands?
No, you cant. Replyers will take part in a separate Challenge, with one separate category.
3. Are mixed team allowed?
Replyers can only ask other Replyers to join their team. Mixed teams with non-Replyers are not allowed.
1. Who is the JUMP! team?
The JUMP! team wrote the briefs and is responsible for enforcing all challenge rules. They’ll review the Projects from teams and award prizes. They may exclude any participants or teams at any time for breaching competition rules.
2. What do we do if someone’s cheating or behaving badly?
We want to make training sessions and the challenge fair for everyone. So never stop others from taking part – for instance, by overloading the challenge platform, or sending files containing malware, viruses, or other code intended to interrupt, destroy or limit the operation of the platform, software, hardware, or telecoms equipment. This will result in instant disqualification. If you’ve spotted any cheating or unfair behavior, email challenges@reply.com.
Traffic is monitored by Reply. Do not disturb or distract members from other teams. You’re not allowed to receive any external help or support.
RULES
Registrations, participants & teams
Requests for clarification and communication in the team
Registrations are open until 26th May 2022 at 11.59 PM CEST.
This is an online challenge for players aged 18 or over, on the day of the Challenge.
Participants must be in a team. Teams can have two, three, or four people, but this can’t change once the registrations are closed.
Participants can’t play alone! Teams must be formed by at least 2 people.
During the registration phase, you have to choose one of the challenge categories, create a team or ask to join an existing one. You can team up or change your team between 19th April 2022 and 26th May 2022 – 11:59 PM CEST. Enrolment after this deadline won’t be accepted, except if there’s an extension, which would be announced via the platform.
Your team will submit the idea, according to the format specified in the brief, through Reply’s challenge platform.
The eight categories of the Reply Creative Challenge are:
The brief will be in English and will be published on the platform starting from 4:30 PM CEST on 27th May 2022.
The brief will detail all the information necessary to produce the related Project, including technical features (e.g., format, maximum file size, etc.) and the evaluation criteria.
Your project must be submitted within 29th May 2022 – 4:30 PM CEST, after which the platform will no longer accept any uploads. For the whole duration of the challenge, it will be possible to send a request to the Reply Jump! Team through the chat feature offered by the platform in case of doubts, questions, or need of support.
By June 10th, 2022 the Jury members will select the eight finalists.
Each team that has reached the final will be informed by email and will receive all the details about the Finals in Milan on July 6th.
The finals will take place on 6th July 2022 in Milan, except in case of force majeure.
The eight confirmed finalist teams will receive, by e-mail, the instructions to access the finals and all the travels details will be arranged by the Reply Xchange Organization Team.
During the finals, the eight teams will have 10 minutes each to present their Project to the audience that will include the Panel, plus 5 minutes of final Q&A if needed.
The Panel will evaluate again the Project with a focus on the quality of the presentation: each Team will have the possibility to explain the creative idea, how it has been developed, and expose any useful information, respecting the 10 minutes time limit.
After all the presentations, at the incontestable discretion of the Panel, by the end of the event, Reply will communicate the BEST selected Project among the finalists.
The brief, published on your team page on the first day of the challenge (on 27th May), will contain all the details about the requirements, the format to use, and the evaluation criteria the Jury members will take into account. The Project and the material must be written in English.
You can ask for clarification to the Reply Jump! Team during the challenge via chat. Each member can chat with other team members via chat or hangouts.
Each member of the winning team will win a Mac Book Pro™ 16 (Chip M1 Pro - CPU 10-core, GPU 16-core, Neural Engine 16-core - 16GB unified memory and 552GB SSD storage) and a Wacom graphic tablet.
By playing the Creative Challenge, you can win a prize for your university, too. To join the University Students League you must tell us the name of your university, right after the creation of your team.
For each category of the Creative Challenge, the Jury will assign points to the 10 best teams (according to the table below) and these points will be collected by the University of the team members.
| Position | Score |
| 1st | 2500 pts |
| 2nd | 1800 pts |
| 3rd | 1500 pts |
| 4th | 1200 pts |
| 5th | 1000 pts |
| 6th | 800 pts |
| 7th | 600 pts |
| 8th | 400 pts |
| 9th | 200 pts |
| 10th | 100 pts |
At the end of the Challenge, the university with the most points wins a Reply Arcade Game for its communal area. Or it can choose to receive a financial donation to support an educational or research project.
The final score of your team will count for every person on the team: if in your team there will be students from different universities the points will be added to each of those.
The University Students League is open to Alumni too. Right after creating your team, insert the name of the university where you studied and make it win.
Replyers will take part in a separate Challenge, with one separate category. There will be a Replyers winning team.
Replyers can only ask other Replyers to join their team. Mixed teams with non-Replyers are not allowed.
We expect every team to have a positive attitude during the contest. No team should prevent other teams from taking part – for instance, by trying to overload the challenge platform, saturating the local Wi-Fi, or interfering with devices of other Replyers. This will lead to disqualification. Similarly, do not try to disturb or distract members from other teams.
Your ideas belong to you and the overall rights are reserved. Reply will not be the owner of your projects, except for the winning team: each member of the team will win a MacBook Pro and a Wacom Tablet and Reply will become the owner of the winning idea, as stated in the Terms & Conditions.
