Creative Challenge
48-hours online team based competition for creatives WORLDWIDE
STAY TUNED FOR NEXT YEAR
REGISTRATION CLOSED!
Discover all the international brands of the 2021 edition
Register to the challenge designed for Replyers.
Challenge Journey
REGISTRATION PHASE
Choose one of the categories proposed and form a team of 2 to 4 members. Find teammates on our Telegram channel!
CHALLENGE WEEKEND
We publish the brief of the category you registered for. You have 48 hours to develop your best creative concept and submit it.
FINAL PITCH
Final Pitches with 9 best projects
Well email the finalists within June 21st. The agenda for the online final round will be arranged via email.
Discover the jury
Previous editions: five categories with international Brands
The task of the previous editions, 2019 and 2020 was to develop a creative concept for social, video, branding, customer experience and employer branding areas. Five finalists team have been seleted. Want more? Have a look at the Archive.
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Access using your Reply credentials to view more and form your team.
"It was really great, well organised, was amazing to be part of the Reply xchange event and it shows you the extend of the company and how big it is."
CREATIVE PLAYER,
May 2019
"I had fun coming up with ideas with my teammate. We were truly able to exercise our skills, more so, do them under time pressure. I appreciate most the learning opportunity we got from participating in this."
CHIARA L., creative player,
May 2021
"The fact you get the chance to go to Milan and be part of the Reply xchange day was in itself a wonderful experience – as was seeing how big the Reply group is and various services it offers."
LUKE S., CREATIVE PLAYER,
MAY 2019
Gallery
Previous on Reply Challenges
The challenge took place from May 21st to 23rd; each team had 48 hours to develop a creative concept for one among nine creative areas.
Nine finalist teams, one for each category, were selected by an expert Jury panel and presented their projects during the online final event on July 1st 2021, prior to the announcement of the winning team.
These are the numbers we made:
+12.000 REGISTRATIONS
1900 registered TEAMS
80 different Countries
Re-watch the finals here!
The investment Challenge - in collaboration with Banca Generali, MIP Politecnico di Milano, CFA Society Italy, and Main Street Partners. took place between April 19th and May 18th with a first round of 2 weeks (April 19th - April 30th) from which a selection of 100 best traders compete on an online final round on May 14th - May 18th.
Lets crunch some numbers:
For the external edition we had +14.500 new registered to the platform!
from 91 Countries!
On 11th March 2021 Reply launched the third edition of the Code Challenge - Teen Edition, together with the Standard Edition. Teenagers from all over the world could use any programming language to face five algorithmic or logical problems in 4 hours.
During this edition we had:
22.000 REGISTRATIONS
3.124 TEAMS for the Standard Edition
1.923 TEAMS for the Teen Edition
+ 30.000 total SUBMISSIONS
On 11th March 2021 Reply launched the fourth edition of the Code Challenge - Standard Edition, in collaboration with INWIT.
Participants from all over the world could use any programming language to face one optimization problem during the 4 hours of the challenge.
During this edition we had:
22.000 REGISTRATIONS
3.124 TEAMS for the Standard Edition
1.923 TEAMS for the Teen Edition
+ 30.000 total SUBMISSIONS
This years problem was on the correct placement of 5G antennas in an urban environment, taking care of the constraints and expected results for a fully connected mesh into an urban “Manhattan grid"
On 9th October 2020 the Cyber Security Challenge in Capture the Flag (CTF) mode took place online reaching thousands of participants.
Each team had to face 5 levels for each of the 5 categories offered with Cyber Security as main theme: Coding, Web, Miscellaneous, Crypto and Binary. This all happens in a time span 24 hours total.
During this last edition we had:
+10.000 new REGISTRATIONS
160 different COUNTRIES
2380 registered TEAMS
9176 FLAGS submitted, of which 1283 scoring ones
The challenge took place from May 22nd to 24th; each team had 48 hours to develop a creative concept for social media: Instagram story-telling, branded content, brand activation, service design and employer branding areas.
Five finalist teams, one for each category, were selected by an expert panel and presented their projects during the online final event on July 1st 2020, prior to the announcement of the winning team.
These are the numbers we made:
6200 REGISTRATIONS
1093 registered TEAMS
522 Total PROJECTS SUBMITTED
The investment Challenge - in collaboration with Banca Generali and MIP (Politecnico di Milano School of Management) took place between March 30th and April24th with a first round of 2 weeks (March 30th - April 10th) from which a selection of 100 best traders compete on an online final round on April 24th.
We had 8488 registrations, 168.100 trades and 23,6 years as total time spent on BG SAXO. At the end of the challenge, 63% of players had more than 1M €!
These are the numbers we made:
8.500 Registrations
168.100 Trades
207.037 hours played
On 12th March 2020 Reply launched the second edition of the code challenge - teen together with the standard edition. Teenagers from all over the world could use any programming languages to face five algorithmic or logical problems.
This all happened in a time span 4 hours total.
Both editions made these numbers:
20.171 REGISTRATIONS
2.862 TEAMS for the Standard Edition
1.253 TEAMS for the Teen Edition
+ 21.000 total SUBMISSIONS
On 12th March 2020 Reply launched the fully digital challenge together with the teen edition. Participants from all over the world could use any programming languages to face one algorithmic or logical problem and send as many solutions they want. This all happened in a time span 4 hours total.
Both editions made these numbers:
20.171 REGISTRATIONS
2.862 TEAMS for the Standard Edition
1.253 TEAMS for the Teen Edition
+ 21.000 total SUBMISSIONS
On 11th October 2019 all registered teams took on the Cyber Security Challenge in Capture the Flag (CTF) mode.
Each team had to face 5 levels for each of the 5 categories offered with Cyber Security as main theme: Coding, Web, Miscellaneous, Crypto and Binary. This all happens in a time span 24 hours total.
During this last edition we had:
6699 new REGISTRATIONS
87 different COUNTRIES
1365 registered TEAMS
6466 FLAGS submitted, of which 1003 scoring ones
The challenge took place from May 10th to 12th; each team had 48 hours to develop a creative concept for social, video, branding, customer experience and employer branding areas.
Five finalist teams, one for each category, were selected by an expert panel and presented their projects during Reply Xchange 2019, prior to the announcement of the winning team.
These are the numbers we made:
3480 REGISTRATIONS
1581 PLAYERS
587 registered TEAMS
350 Total SUBMISSIONS
On 15th March 2019 Reply launched the challenge online together with the teen edition. Participants from all over the world could use any programming languages to face one algorithmic or logical problem and send as many solutions they want. This all happened in a time span 4 hours total.
Both editions made these numbers:
15000 REGISTRATIONS
1337 TEAMS for the Standard Edition
1522 TEAMS for the Teen Edition
21000 total SUBMISSIONS
On 15th March 2019 Reply launched the challenge online together with the standard edition. Teenagers from all over the world could use any programming languages to face five algorithmic or logical problems.
This all happened in a time span 4 hours total.
Both editions made these numbers:
15000 REGISTRATIONS
1337 TEAMS for the Standard Edition
1522 TEAMS for the Teen Edition
21000 total SUBMISSIONS
On 5th October 2018 all registered teams took on the Cyber Security Challenge in Capture the Flag (CTF) mode.
Each team had to face 5 levels for each of the 5 categories offered with Cyber Security as main theme: Coding, Web, Miscellaneous, Crypto and Binary. This all happened in a time span 24 hours total.
For this first edition, here is the participation response:
6260 new REGISTRATIONS
61 different COUNTRIES
697 registered TEAMS
7820 FLAGS submitted, of which 962 scoring ones
On 15th March 2018 a problem statement was released online and the teams, had to solve it. Each team could send more than one solution and use their favourite programming language.
This all happened in a time span 4 hours total.
These are the numbers we made:
7776 CODERS registered in the challenge
67 different COUNTRIES
1207 TEAMS
2328 SOLUTIONS submitted
About
The Reply Creative Challenge is a 48-hours online team-based competition open to students and creatives from all over the world.
The aim: to answer a creative brief set by various international brands and judged by a jury of experts. Participants have to develop a creative concept for one of nine categories proposed.
The best nine teams are invited to pitch their idea at the Online Final Event.
Have a look at the winning idea of the 2020 edition and the 2019 one, created in collaboration with 5 international brands.
Register to the 2021 edition and choose among nine international brands!
Meet the JUMP! Team
Number of people in jumpteam:
6
Niccolò Magnani
Triplesense IT
Craig
Avvio UK
Noha
Open DE
Martina
Triplesense IT
Mike
Reply DE
Cristina
from Avvio IT
ARCHIVE
Have a look here at the past editions of the Reply Creative Challenge, discover the winning ideas and read something about them.
Gallery
FAQ
During the Reply Creative Challenge
1. Who can take part?
The Reply Creative Challenge is an online competition open to creatives aged 18 years + (on 21st May), from all over the world.
There are two challenges: one for Replyers and one for non-Replyer professionals and students.
2. Can I create a mixed team of Replyers and non-Replyers for this challenge?
No. There are two separate challenges, so this is not possible.
3. Im a Replyer, to which challenge should I register?
You can have a look at the challenge designed for you here.
4. If I register on the platform, am I registered for the competition?
No, in order to play you need to choose a category to compete in, then join a team or create your own by 20th May.
By registering on the platform, you’ll get updates on upcoming online challenges.
5. Which are the categories of the Creative Challenge?
The nine categories of the Challenge are:
6. When do I have to register for the challenge?
You can register from 12th April 2021, 11:00 AM (CEST) to 20th May 2021, 11:59 PM (CEST).
7. Is there a registration fee?
No, this challenge is free.
9. I’ve registered, but I have no teammates. What can I do?
Once you’ve registered, you can join a team or form one yourself. Be sure to be in a team formed by at least 2 people by 20th May.
10. Once registered, can I change my details?
To update your details at any time, log into your profile and click “Edit profile”, or follow this link.
11. How do I cancel my registration?
Please send your cancellation request to challenges@reply.com.
12. Is it an online-only competition?
Yes.
1. How can I form my team?
To form your team, log in to the Reply Challenges platform, click “Team up” and select “Create new team”. Once you’ve formed a team, you’ll see it when you log in to the platform. You can also choose a team name and invite your friends. Just enter their email addresses and send the invitation. Remember, if you’re a Replyer, you can only ask other Replyers to join your team.
2. How many people can be in a team?
Your team can have 2 - 4 people. The more people you have, the more chances you have to solve the problems.
You can’t play alone! Be sure to be in a team formed by at least 2 people by 20th May. You can also find your teammates in our Find your Teammate Telegram Group.
3. I don’t want to form a team, what can I do?
No problem. You have until 11:59 PM CEST on 20th May to join someone else’s team.
You can also find your teammates in our Find your Teammate Telegram Group.
4. Can I change who’s on my team before the challenge day?
No, but you are free to leave your current team. They won’t receive any notification, so remember to tell them.
1. How will we get updates about the Reply Creative Challenge?
You’ll get some mails before and after the challenge, so check your mailbox regularly. You can always message the Reply JUMP! team during the challenge, via chat, if you have questions.
2. Which language(s) do I need to speak?
All communications are in English. However you and your teammates can speak whatever language(s) you like! ☺
1. What browsers can I use?
The platform supports the latest versions of Chrome, Explorer, Firefox, Microsoft Edge and Safari. If you’re not sure what version you are using, you can check it here.
2. Something is wrong with the platform. What should I do?
Try reloading the page, then try clearing your cache and cookies. If you’re still having problems, message the Reply Keen Minds on chat or email challenges@reply.com.
1. Can we train for the Reply Creative Challenge?
In the Archive section you can have a look at the past editions of the Reply Creative Challenge, discover the winning ideas and read something about them.
1. When will you publish the briefs?
The brief (for each category) will be published on the platform starting from 04:30 PM (CEST) on 21st May, 2021, except if there is an extension, which would be announced via the platform.
Each brief will detail all the information necessary to produce the related Project, such as:
• technical requirements (e.g., format, maximum file size, etc.),
• images, graphic elements and Trademarks to be included
• evaluation criteria
2. How much time does each team have to submit the Project?
Teams have 48 hours to submit a Project, from 4:30 PM CEST on 21st May to 4.30 PM CEST on 23rd May.
The teams will be able to submit their Project as many times and they wish, but only the last submission will be evaluated.
3. What if we have a question?
You can message the Reply JUMP! Team, via chat.
1. Who wins?
At the end of the challenge, each Project, after verification of validity requirements, will be qualitatively evaluated by the Panel within [POSTPONED] 21st June.
The Panel, at incontestable discretion, will select one Project for each category and the team who submitted the Project will be one of the nine finalists.
The nine confirmed finalist teams will receive, by e-mail, the instructions to access the Online Final Event and the related program.
Reply will proceed to invite the finalists at the Online Final Event that, except in case of force majeure, will take place on 1st July, 2021.
2. How the Online Final Event work?
During the Online Final Event the nine finalist teams will have 10 minutes each to present their Project to the audience that will include the Panel, plus 5 minutes of Q&A, if needed.
The Panel will evaluate again the Projects that have reached the final together with the quality of the presentation by the Team. The Team will have the possibility to explain the creative idea, how it has been developed and to expose any useful information, respecting the 10 minutes time limit.
After all the presentations, at the incontestable discretion of the Panel, within the end of the event, Reply will communicate the BEST selected Project among the finalists.
3. Which are the prizes?
Each member of the winning team will win a MacBook Pro and a Wacom graphic tablet.
4. When will you be awarded the prizes?
We’ll send the winners details on how to claim their prizes.
1. Who are the JUMP! team?
The JUMP! team wrote the briefs and are responsible for enforcing all challenge rules. They’ll review the Projects from teams and award prizes. They may exclude any participants or teams at any time for breaching competition rules.
2. What do we do if someone’s cheating or behaving badly?
We want to make training sessions and the challenge fair for everyone. So never stop others from taking part – for instance, by overloading the challenge platform, or sending files containing malware, viruses or other code intended to interrupt, destroy or limit the operation of platform, software, hardware or telecoms equipment. This will result in instant disqualification. If you’ve spotted any cheating or unfair behaviour, email challenges@reply.com.
Traffic is monitored by Reply. Do not disturb or distract members from other teams. You’re not allowed to receive any external help or support.
RULES
Registrations, participants & teams
Requests for clarification and communication in the team
Registrations are open until 20th May 2021 at 11.59 PM CEST.
This is an online challenge for players aged 18 or over, the day of the Challenge.
Participants must be in a team. Teams can have two, three or four people, but this can’t change once the registrations are closed.
Participants can’t play alone! Teams must be formed by at least 2 people.
During the registration phase you have to choose one of the challenge categories, create a team or ask to join an existing one. You can team up or change your team between 12th April, 2021 and 20th May, 2021 – 11:59 PM CEST. Enrolment after this deadline won’t be accepted, except if there’s an extension, which would be announced via platform.
Your team will submit the idea, according to the format specified in the brief, through Reply’s challenge platform.
The nine categories of the Reply Creative Challenge are:
The brief will be in English and will be published on the platform starting from 4:30 PM CEST on 21st May, 2021.
The brief will detail all the information necessary to produce the related Project, including technical features (e.g., format, maximum file size, etc.) and the evaluation criteria.
Your project must be submitted within 23rd May, 2021 – 4:30 PM CEST, after which the platform will no longer accept any uploads. For the whole duration of the challenge it will be possible to send a request to the Reply Jump! Team through the chat feature offered by the platform in case of doubts, questions or need of support.
By [POSTPONED] June 21st 2021 the Jury members will select the nine finalists.
Each team that has reached the final will be informed by email and will receive all the details about the Online Final Event.
The Online Final Event will take place on 1st July, 2021, except in case of force majeure.
The nine confirmed finalist teams will receive, by e-mail, the instructions to access the Online Final Event and the related program.
During the Online Final Event the nine teams that have reached the final will have 10 minutes each to present their Project to the audience that will include the Panel, plus 5 minutes of final Q&A, if needed.
The Panel will evaluate again the Project that have reached the final together with the quality of the presentation by the Team that will have the possibility to explain the creative idea, how it has been developed and to expose any useful information, respecting the 10 minutes time limit.
After all the presentations, at the incontestable discretion of the Panel, within the end of the event, Reply will communicate the BEST selected Project among the finalists.
The brief, published on your team page the first day of the challenge (on 21st May), will contain all the details about the requirements, the format to use and the evaluation criteria the Jury members will take into account. The Project and the material must be written in English.
You can ask for clarification to the Reply Jump! Team during the challenge via chat. Each member can chat with other team members via chat or hangouts.
Each member of the winning team will win a MacBook Pro and a Wacom graphic tablet.
Replyers will take part to a separate Challenge, with one separate category. There will be a Replyers winning team.
Replyers can only ask other Replyers to join their team. Mixed teams with non-Replyers are not allowed.
We expect every team to have a positive attitude during the contest. No team should prevent other teams from taking part – for instance, by trying to overload the challenge platform, saturating the local Wi-Fi or interfering with devices of other Replyers. This will lead to disqualification. Similarly, do not try to disturb or distract members from other teams.
Your ideas belong to you and the overall rights are reserved. Reply will not be the owner of your projects, except for the winning team: each member of the team will win a MacBook Pro and a Wacom Tablet and Reply will become the owner of the winning idea, as stated in the Terms & Conditions.
