Building an army of advocates
through design and creative thinking 

Employer branding

 Proposed By  

From the deep sea to the desert, from rigs to retail, BP delivers energy products and services to people around the world. They provide customers with fuel for transport, energy for heat and light, power for industry, lubricants to keep engines moving and the petrochemicals products used to make everyday items such as paints, clothes and packaging.
BP is a place where everyone’s perspective is valued. Their five values – safety, respect, excellence, courage and one team – focus their peoples’ spirit of invention and purpose.

Employer Branding is about the promotion of a company by the people who work for it. Whether that be through word of mouth, online or to customers. It should be well thought through and ultimately become a strategic, sustainable way to encourage employees to share brand values and messages in an organic way whilst making their working lives better.

This is an opportunity to create an army of ambassadors at BP petrol stations through a creative design and thinking campaign that encourages retail employees to recognize all the benefits or reason to be part of the BP group.

This is the chance to be our guests in Milan to pitch in front of the jury and take part in the winner announcement event on July 3rd. All the details will be communicated via e-mail to the finalist team. 

  • Passionate, Students or Experts in:
  • Art and Design
  • Graphic design 
  • Graphic communication
  • Illustration
  • Typography
  • Finalist team - the finalist team selected for this category is the LemonJelly team, congrats!

The team will be our guest in Milan on July 3rd at the Reply Xchange and will present thier idea in front of the jury competing with the finalist teams from the other categories.

If you have questions or want to learn more about the competition, have a look at the FAQs and the Rules or write to