Employer Branding is about the promotion of a company by the people who work for it. Whether that be through word of mouth, online or to customers. It should be well thought through and ultimately become a strategic, sustainable way to encourage employees to share brand values and messages in an organic way whilst making their working lives better.
This is an opportunity to create an army of ambassadors at BP petrol stations through a creative design and thinking campaign that encourages retail employees to recognize all the benefits or reason to be part of the BP group.
This is the chance to be our guests in Milan to pitch in front of the jury and take part in the winner announcement event on July 3rd. All the details will be communicated via e-mail to the finalist team.