Building an army of advocates
through design and creative thinking 

Employer branding

Proposed By

From the deep sea to the desert, from rigs to retail, BP delivers energy products and services to people around the world. They provide customers with fuel for transport, energy for heat and light, power for industry, lubricants to keep engines moving and the petrochemicals products used to make everyday items such as paints, clothes and packaging.
BP is a place where everyone’s perspective is valued. Their five values – safety, respect, excellence, courage and one team – focus their peoples’ spirit of invention and purpose.

Employer Branding is about the promotion of a company by the people who work for it. Whether that be through word of mouth, online or to customers. It should be well thought through and ultimately become a strategic, sustainable way to encourage employees to share brand values and messages in an organic way whilst making their working lives better.

This is an opportunity to create an army of ambassadors at BP petrol stations through a creative design and thinking campaign that encourages retail employees to recognize all the benefits or reason to be part of the BP group.

This is the chance to be our guests in Milan to pitch in front of the jury and take part in the winner announcement event on July 3rd. All the details will be communicated via e-mail to the finalist team. 

  • Passionate, Students or Experts in:
  • Art and Design
  • Graphic design 
  • Graphic communication
  • Illustration
  • Typography

Registration phase - Choose the best category for you and form your team to play until May 9th at 23.59 CEST.

On May 10th at 16.30 CEST the brief of the category you registered for will be published and available in your team page. 

In case you have questions, have a look at the FAQs and the Rules or write to