ideas THAT FUEL conversations
and go viral on
Social media


 Proposed By  

Durex is a leader condom brands across the world. The brand name stands for “Durability, reliability and excellence”. All the range of condoms has been created to help enhance sexual experience. Durex also provides a range of lubricants and sex toys.

Social category is about finding an unexpected and unconventional occasion to push the brand message, educate the youngest on prevention, generate a new conversation with the brand.

This is the opportunity to create a completely original campaign for a lovemark like Durex and have the opportunity to present the idea to the clients and win the competition.

This is the chance to be our guests in Milan to pitch in front of the jury and take part in the winner announcement event on July 3rd. All the details will be communicated via e-mail to the finalist team. 

  • Passionate, Students and Experts in:
  • Communication
  • Marketing & Advertising 
  • Design & Creativity
  • Social Media

Finalist team - the finalist team selected for this category is the DAS VISION team, congrats!

The team will be our guest in Milan on July 3rd at the Reply Xchange and will present thier idea in front of the jury competing with the finalist teams from the other categories.

If you have questions or want to learn more about the competition, have a look at the FAQsand the Rules or write to