ideas THAT FUEL conversations
and go viral on
Social media


Proposed By

Durex is a leader condom brands across the world. The brand name stands for “Durability, reliability and excellence”. All the range of condoms has been created to help enhance sexual experience. Durex also provides a range of lubricants and sex toys.

Social category is about finding an unexpected and unconventional occasion to push the brand message, educate the youngest on prevention, generate a new conversation with the brand.

This is the opportunity to create a completely original campaign for a lovemark like Durex and have the opportunity to present the idea to the clients and win the competition.

This is the chance to be our guests in Milan to pitch in front of the jury and take part in the winner announcement event on July 3rd. All the details will be communicated via e-mail to the finalist team. 

  • Passionate, Students and Experts in:
  • Communication
  • Marketing & Advertising 
  • Design & Creativity
  • Social Media

Registration phase - Choose the best category for you and form your team to play until May 9th at 23.59 CEST.

On May 10th at 16.30 CEST the brief of the category you registered for will be published and available in your team page. 

In case you have questions, have a look at the FAQs and the Rules or write to