Original, engaging, unconventional:
create an awesome branded video content. 


Proposed By

A pioneer of democratic mobility throughout its history, in 2019 Fiat will celebrate 120 years of the brand "Democratising". Every trend setting is part of the brand's DNA: "The ABC of cars. Affordable But Cool". 

Branded Video Content category is the spark of a project that connects the brand with wider territories that are truly relevant for the target.

It is the opportunity to think lateral and to challenge your creativity on a disruptive and unconventional project.  

This is the chance to be our guests in Milan to pitch in front of the jury and take part in the winner announcement event on July 3rd. All the details will be communicated via e-mail to the finalist team. 

  • Passionate, Students or Experts in:
  • Advertising 


  • Marketing & Communication


  • Film craft

Registration phase - Choose the best category for you and form your team to play until May 9th at 23.59 CEST.

On May 10th at 16.30 CEST the brief of the category you registered for will be published and available in your team page. 

In case you have questions, have a look at the FAQs and the Rules or write to challenges@reply.com.