Welcome to the fourth edition of the Reply Creative Challenge, this year made in collaboration with eight international brands: Unicredit, Richemont, Fonzies, Red Bull, Lavazza, ABB, MAC Cosmetics and Heinemann proposing eight categories:

Customer Experience & Employee Engagement, Culture and Employee Engagement, Brand Activation, Local Activation, Brand Experience, In-store Experience, Metaverse

and Customer Experience.

The evaluation has been quite long and intense, bu we finally make it! Please find below the cards of each category with the name of the finalists who will pitch in a final battle in front of the jury on July 6th in Milan during the Reply Xchange.