Local Activation

 Proposed By  

Creative ideas to engage local audiences

Red Bull is a global brand of energy drinks. After introducing a completely new product category in 1987, its innovative spirit remains in the statement: “giving wings to people and ideas”.
The company energizes athletes, professionals, university students and travellers worldwide.

Local Activation is about engaging the target audience and building a positive perception of the brand on a local level. In this case, it aims to bring attention to 64Bars Live in Naples, in order to enhance Red Bull’s positioning in the music scenario and to give value to the host community. 

This is an opportunity to give wings to your creativity. Define ideas for local contents and activations through lyrics, stunts, visuals installations, meaningful projects on the territory. The goals are to drive awareness around Red Bull’s event and to leave a lasting legacy to Naples.

Creatives, students or experts in:

  • - Communication
  • - Marketing & Advertising
  • - Graphic Design & Creativity
  • - Art & Illustration
  • - Social Media Strategy

FINALIST TEAM - the finalist team selected for this category is the Italic Brothers team, congrats!

The team will pitch an online final battle with their finalists on July 6th - follow us on social media to figure out the details about the live-streaming of the finals. 

TOP TEAMS: Italic Brothers, 2PACCR, WinDreams, Lorenzo Di Donna, 1b1p, EFFE, Ambar, It’s all about energy
Riverside, Desainers

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Discover the finalists of the 2022 edition

Register to the challenge designed for Replyers. 

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