Brand Activation

 Proposed By  

Ideas to unlock your potential

For over 120 years, Miele has been developing first class quality household appliances, investing in the technological innovation of its products to simplify everyday life with consistently excellent results. Miele is recognised worldwide for the reliability of its products and its cutting-edge technology. Thanks to a constant investment in research, Miele is able to offer a complete range of products that represent intelligent solutions that allow you to obtain perfect results, without waste, in full respect of the environment and its resources.

Branded Content is about creating conversations on the brand .. or joining an existing one and conveying brand values. The important is to get people curious about the brand. It is what makes that brand interesting in the eyes of the consumer and worth to consider. 

This is an opportunity to give people the choice to make a positive impact on their lives. It is meant for those who had enough of the current situation. Spending more time home has become a given, so why not getting the best out of it? TV and chill is ok. But what about DOING instead of just watching?

Passionatestudents or experts in:          Cooking, baking or simply those who are done with take-away and pizza.

  • FINALIST TEAM - the finalist team selected for this category is the jovenhub team, congrats!

The team will pitch an online final battle with their finalists on July 1st - follow us on social media to figure out the agenda.  

TOP TEAMS: jovenhub, fromthe90s, DAIEW’, Studio Atlas, Rockets, ASAP, BeeApp, D.P. Ciemme, Cosenz Bois, DeadDashes

Surprises are not over, discover the special prizes for the top teams!

Brief HEX color


Brief Order


Discover the finalists of the 2022 edition

Register to the challenge designed for Replyers. 

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