Brand Activation

 Proposed By  

Ideas to unlock your potential

For over 120 years, Miele has been developing first class quality household appliances, investing in the technological innovation of its products to simplify everyday life with consistently excellent results. Miele is recognised worldwide for the reliability of its products and its cutting-edge technology. Thanks to a constant investment in research, Miele is able to offer a complete range of products that represent intelligent solutions that allow you to obtain perfect results, without waste, in full respect of the environment and its resources.

Branded Content is about creating conversations on the brand .. or joining an existing one and conveying brand values. The important is to get people curious about the brand. It is what makes that brand interesting in the eyes of the consumer and worth to consider. 

This is an opportunity to give people the choice to make a positive impact on their lives. It is meant for those who had enough of the current situation. Spending more time home has become a given, so why not getting the best out of it? TV and chill is ok. But what about DOING instead of just watching?

Passionatestudents or experts in:          Cooking, baking or simply those who are done with take-away and pizza.

Registration phase
Read the categories overview
and form your team to play until 
May 20th.

On May 21st at 16.30 CEST you will download  the brief and compete for the best ideas in the category you 
registered for. 

Brief HEX color


Brief Order


Discover all the international brands and choose your favourite!

Register to the challenge designed for Replyers. 

Register and team up for this category