Digital Gamification

Game on: Customer interaction 2.0
Deutsche Telekom is one of the world´s leading integrated telecommunications companies, providing fixed-network/broadband, mobile communications, Internet, and IPTV products to millions of customers.
WHY PICK THIS TOPIC
Gamification is the opportunity to make customer interaction and education more interesting, playful and positive and to contribute to an excellent customer journey.
Through the application of game-design elements and game principles, such as Points, Badges, and Leaderboards, in non-game contexts, we can reach better and durable results in shaping a new client experience.
WHO is this category for?
- Passionate students or experts in:
- - Digital Marketing - Communication
- - Game-design
- - Engagement and activation
Whats happening now?
FINALIST TEAM - the finalist team selected for this category is the POWER UP team, congrats!
The team will pitch an online final battle with their finalists on July 1st - follow us on social media to figure out the agenda.
TOP TEN TEAMS: POWER UP, Plastmasa, Plumbers, Muggers, AlphaRenegade, Biggest ChungusV2, ZG+GZ+TheBoys, A-Gente, Tinneim, Bunny Hop.
Surprises are not over, discover the special prizes for the top teams!
MEET The jury
Brief HEX color
Brief Order
Discover the finalists of the 2022 edition
Innovation Design

Employer Branding

Brand Activation

Fan-Base Activation

Employee Engagement

Digital Customer Experience

Brand Experience

Social Media

Register to the challenge designed for Replyers.