Digital Gamification

 Proposed By  

Game on: Customer interaction 2.0

Deutsche Telekom is one of the world´s leading integrated telecommunications companies, providing fixed-network/broadband, mobile communications, Internet, and IPTV products to millions of customers.

Gamification is the opportunity to make customer interaction and education more interesting, playful and positive and to contribute to an excellent customer journey.

Through the application of game-design elements and game principles, such as  Points, Badges, and Leaderboards, in non-game contexts, we can reach better and durable results in shaping a new client experience.

  • Passionate students or experts in:
  • - Digital Marketing                  - Communication
  • - Game-design
  • - Engagement and activation

Registration phase
Read the categories overview
and form your team to play until 
May 20th.

On May 21st at 16.30 CEST you will download  the brief and compete for the best ideas in the category you 
registered for. 

Brief HEX color


Brief Order


Discover all the international brands and choose your favourite!

Register to the challenge designed for Replyers. 

Register and team up for this category