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Access with Reply credentialsDigital Gamification

Game on: Customer interaction 2.0
Deutsche Telekom is one of the world´s leading integrated telecommunications companies, providing fixed-network/broadband, mobile communications, Internet, and IPTV products to millions of customers.
Why to pick this topic
Who is this challenge for
What's happening now
WHY PICK THIS TOPIC
Gamification is the opportunity to make customer interaction and education more interesting, playful and positive and to contribute to an excellent customer journey.
Through the application of game-design elements and game principles, such as Points, Badges, and Leaderboards, in non-game contexts, we can reach better and durable results in shaping a new client experience.
WHO is this category for?
- Passionate students or experts in:
- - Digital Marketing - Communication
- - Game-design
- - Engagement and activation
Whats happening now?
FINALIST TEAM - the finalist team selected for this category is the POWER UP team, congrats!
The team will pitch an online final battle with their finalists on July 1st - follow us on social media to figure out the agenda.
TOP TEN TEAMS: POWER UP, Plastmasa, Plumbers, Muggers, AlphaRenegade, Biggest ChungusV2, ZG+GZ+TheBoys, A-Gente, Tinneim, Bunny Hop.
Surprises are not over, discover the special prizes for the top teams!
MEET The jury
Elke Anderl
SVP Service Development & Innovation at Deutsche Telekom Service GmbH, Germany
https://www.linkedin.com/in/elkeanderl/
Katharina Sigel
VP Customer Experience & Communication at Deutsche Telekom Service GmbH, Germany
https://www.linkedin.com/in/katharina-sigel-2a791a82
Mike schleiermacher
Creative Director at Reply, Germany
https://www.linkedin.com/in/mike-schleiermacher-a380a976/
Brief HEX color
Brief Order
Discover the finalists of the 2022 edition
Innovation Design

Employer Branding

Brand Activation

Fan-Base Activation

Employee Engagement

Digital Customer Experience

Brand Experience

Social Media

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